SportBusiness.com

LONGINES SIGNS UP TO SHORT TRACK SPEED SKATING

Watchmaker Longines agreed a deal to become the Official Timekeeper and Official Watch for the next speed skating World Championships in Milan in March 2007.

Under the deal it will also sponsor all Short Track Speed Skating Championships and World Cup events from next season until 2010.

Longines is already involved in sponsoring equestrianism and gymnastics events as well as the FIS Alpine Ski World Cup and World Championships.