SportBusiness.com

FOX SOCCER CHANNEL WINS US SERIE A RIGHTS

US cable broadcaster, Fox Soccer Channel, acquires the exclusive English-language broadcast rights for Italy’s Serie A until 2010.

Beginning this August and running through until the 2009-10 season, Fox Soccer Channel’s in-depth coverage of Serie A will feature up to three live matches each weekend, plus a mid-week match when scheduled.

Fox Soccer Channel will also introduce its first-ever, dedicated Serie A highlights show; recapping the weekend’s action, the half-hour programme will air on Mondays.

The rights were acquired from Media Partners & Silva, the international sports agency that owns and distributes the Serie A media rights worldwide. As part of the agreement, Fox Soccer Channel will become the exclusive English-language television destination for Italian Serie A in the country.