“Our industry has changed dramatically in the last five years,” said Dean Bonham, chairman & CEO, “and so has The Bonham Group. We’ve doubled the number of employees and added offices in London, New York, Phoenix and Atlanta. We’ve also expanded our services to include customised market research, strategic consulting and a sponsorship sales division to help match high profile properties with appropriate corporate sponsors.”
The Bonham Group has been engaged in analyses of international properties throughout its 19-year history. In 2004, Juventus Football Club S.p.A. of Torino, Italy, retained The Bonham Group to conduct a Naming Rights Analysis based on the renovation of Stadio Delle Alpi. In 2005, UK based Telecommunications Company O2 hired The Bonham Group to evaluate and negotiate the naming rights for the former Millennium Dome in London (now called The O2).
In July 2006, The Bonham Group opened a London office to accommodate requests for its services in the United Kingdom and throughout the European community. Led by Paul Samuels, former Head of Sponsorship at O2, the London office is currently working for a number of high profile U.K. clients including AEG Live (Justin Timberlake Tour), Arsenal and the Scottish FA Cup.
