Figures produced revealed the cumulative audience has risen from 554m to 807m since 2002.
The 2006 season saw a total number of dedicated WRC broadcasts of 8,522, an increase of 27 percent since 2005; equating to a total of 4,544 hours of coverage worldwide, an increase of 155 percent since 2002.
Last year saw key agreements with pan-regional cable and satellite broadcasters, among them ESPN Star Sports in Asia, ESPN in Latin America, Al Jazeera in the Middle East, Supersport in Africa Eurosport in Europe.






