Calls by Professor Ian Gilmore, incoming President of the Royal College of Physicians, for a total ban on alcohol sponsorship teamed with Prince Charles’s ‘Ban the Big Mac’ statement have bought the role of sponsorship in consumer health back into the public’s gaze.
ESA to debate these issues at its forthcoming sponsorship forum, ‘The Power of Prohibition: Defining strategies to tackle the increasing threat of sponsorship legislation’ on Thursday 26 April.
Among the issues ESA has identified for debate are: What effect would a total ban on alcohol sponsorship, for example, have on sports and cultural events which rely on funding from this industry? Is it possible for the alcohol, fast food and online gaming industries to implement social responsibility programmes whilst serving the interests of their shareholders? Can proposed legislation be enforced on a pan-European scale? What research is there to affirm a direct link between sponsorship and consumer misuse?
Richard Moore, Chairman of ESA Training and Education said, “ESA stands at the forefront of sponsorship development and continues to lobby government, regulators and The European Commission on key issues affecting the industry. This forum will give sponsorship practitioners the chance to voice their opinions, ask probing questions and participate in what will be a lively, challenging and informative event.”
ESA is pleased to announce that Gareth Roberts, Sponsorship and Media Relations Controller for Carlsberg, Antonio Costanzo, International Sponsorship Manager for Bwin and Nicky Fuller, Chief Operating Officer, World Snooker will be joining the debate.
