Under the deal, Canon’s PowerShot brand will host sponsor and be the official camera and photo printer of the Pacific Life Open, March 5th - 18th, in Indian Wells.
"The sponsorship of the Pacific Life Open gives us an ideal West Coast showcase for our exciting new line of PowerShot digital cameras and another chance to put the spotlight on our sponsorship of Maria Sharapova," said Yuichi Ishizuka, senior vice president, general manager, Consumer Imaging Group, Canon USA, Inc.
As a host sponsor, Canon will also receive significant on-court signage, a full-page advertisement in the tournament programme, an in-stadium "Canon Shot of the Day" promotion, which will run on the stadium video screens throughout the tournament.
