Under the agreement, WMG will offer preferred brands an opportunity to partner with MotoGP, the world's most popular and prestigious motorcycle racing series, for the first time ever.
Led by WMG Marketing President, Jeff Knapple, Wasserman Media Group will represent Dorna and its MotoGP proposition to marketers on a global basis. Jeff Slack, Executive Vice President, European Sales will front the efforts in that territory.
"For marketers and audiences alike, MotoGP is categorically one of world's most valuable yet untapped global platforms. It is a privilege to partner with Dorna to strategically identify and align appropriate marketing partners with this unique motorsports experience," commented Knapple.
"We are delighted to reach this special agreement with WMG," added Carmelo Ezpeleta, CEO of Dorna Sports. "The popularity of MotoGP is booming in all corners of the globe and we are constantly working to embrace the new commercial opportunities this presents. We are sure that WMG can help us towards this aim and we are looking forward to a fruitful partnership with them in the future."
