SportBusiness.com

BLUE SQUARE TEAMS UP WITH UK DARTS OPEN

UK bookmaker Blue Square agreed a deal to become headline sponsor of the UK Open Darts Championships.

Known as the ‘FA Cup of Darts’, Blue Square will sponsor the event for the next three years.

Richard Bloch of Blue Square said, “we are proud to be sponsoring the UK Open Darts Championships and helping to promote darts in this country at all levels.”