The news came as the ICC’s internet partner, Indya.com officially launched the World Cup website cricketworldcup.com.
Murati’s deal is being reported in the Indian press as the biggest online advertising deal negotiated in India in recent times. It is believed to be paying around $1 million for much of the advertising space on the site.
The size of Murati’s offer meant that Indya.com has altered the structure of the remaining sponsorship packages. Initially the packages on offer involved one presenting sponsor and four associate sponsors but there will now be far less inventory available for other potential partners.
