Kournikova will appear in two television spots, the first beginning in March, illustrating the brand's product.
She will also promote the brand in print ads appearing in fashion and lifestyle magazines.
Jennifer Weiderman, VP of marketing for K-Swiss, said: “Having an individual of Anna's profile represent K-Swiss will serve as a huge asset for the brand. Her mix of athleticism and style will help us to reach out to consumers 13-30, while bringing the brand back to its tennis heritage.”
