Stephen Proctor, managing director of Sports Marketing Surveys, said: “The combination of two major sport and sponsorship research agencies will create many more exciting opportunities to provide our clients with world class analysis.”
Lynne Anderson, MD of S-COMM Australia said of the new partnership: “The merging in Australia of the two companies will increase our international coverage and position us as leaders in not just media analysis but also in sponsorship, research and strategy.”
The combined operations have relocated to new premises to accommodate the expanded business. They will continue to trade under their existing brand names.
