SportBusiness.com

BSI SECURE DANSK METAL TITLE DEAL

BSI, rights holder of the FIM Speedway Grand Prix Series, has secured a new two-year title sponsorship deal for the 2007 and 2008 races in Denmark.

The deal is with Danish national engineering union Dansk Metal.

The events, to take place at the Parken Satdium in Copenhagen, will be the biggest speedway meeting to be staged in Scandinavia and will be known as the FIM Dansk Metal Danish Speedway Grand Prix.

John Postlethwaite, BSI chief executive, said: “Following their inaugural title sponsorship of the FIM Danish Grand Prix, Dansk Metal has realised the benefits of being associated with a world championship motorsport and the audience that can be reached. We are delighted to have them on board and look forward to working with them as the series moves forward in Denmark.”

sportbusiness.com