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NBA CONFIRM ANOTHER EUROPEAN JAUNT

The NBA’s profile push in Europe is set for another giant shove forward after commissioner David Stern confirmed plans for four teams to play exhibition games on the continent later this year.

The Boston Celtics, Minnesota Timberwolves, Memphis Grizzlies and Toronto Raptors will play a string of games in October as well as staging training camps.

As part of the EA Sports’-backed NBA Europe Live, games will be staged in Italy, Turkey, England and Spain.

The inaugural NBA Europe Live drew more than 36 million viewers, 115,000 spectators, and 18 marketing partners in October 2006.

Said Stern: “Following the success of last year’s event, fans throughout Europe will have the opportunity to see four NBA teams embark on this special European tour. This collaborative effort between the NBA, Euroleague Basketball and EA Sports is committed to grow the sport of basketball across Europe and to embrace fans in each city through our NBA Cares community outreach.”

Euroleague Basketball CEO Jordi Bertomeu added: “Last year, we witnessed outstanding games proving that the game of basketball is growing in popularity and intensity. Euroleague Basketball is excited to be participating in the second edition of NBA Europe Live. We look forward to seeing some great games.”

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