The deal extends the two parties’ 18-year relationship, one of the longest in sport sponsorship.
Mitsubishi is to invest a further £2 million in the event from 2008 – 2010. "This has always been a happy sponsorship relationship. Mitsubishi is an international brand and so is Badminton," said Badminton director Hugh Thomas. "We look forward to another three years of a great partnership of commerce and sport."
"Badminton Horse Trials is Mitsubishi's single biggest sponsorship and has become an integral part of Mitsubishi's brand and marketing activities," said Jim Tyrrell, CEO of Mitsubishi Motors.
