The Sportfive agency won the exclusive rights to market the English Premier League TV rights to the Japanese market.
A marketing agreement was signed with the FA Premier League for the next three seasons. The deal means Sportfive adds yet another property to its long list of Asian rights. Sportfive has a wide-ranging Asian network of contacts and partnerships centred on its two branches in Kuala Lumpur and Singapore.
Sportfive Asia also markets the rights of other major leagues including Spain's Primera División and Italy's Serie A, as well as the TV rights to EURO 2008.
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