The Swiss watch brand Longines agreed a deal to become the new official partner and timekeeper for Roland Garros 2007.
Longines says the deal fits perfectly with the brand’s positioning, “Elegance is an Attitude” as well as its sporting heritage. In the 1990’s Longines sponsored two tennis icons, Gabriella Sabatini and Michael Chang.
Mr Christian Bîmes, President of the French Tennis Federation, said, “we are delighted by this decision. Longines has a long and prestigious sports past and a reputation of quality and elegance which is in perfect harmony with the image of Roland Garros.”
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