TOP UK COMPANIES TO BOOST SPORTS BODIES

Wed, 14/02/2007 - 10:06

Marketing | United Kingdom | Administration | Event Management | Federations | Sponsorship | Sports Governance

Some of Britain's biggest companies will team up with the country’s Olympic sports federations to improve the way they are run in a scheme to be launched today.

The BBC reports the scheme will see a FTSE 100 company partnering a sport to try and help them become more professionally run.

"It's a transfer of knowledge, not a sponsorship scheme," British Olympic Association elite performance director Sir Clive Woodward told BBC Breakfast.
"This is about partnering people up on a long term process."

The BOA's target is to move Britain up from 10th in the medals table at Athens 2004 to an unprecedented fourth at London 2012, behind the United States, Russia and China.

"This is about really putting best practices into the sports," added Woodward. "It's not about money, the money is a totally separate deal.

"We're talking about long term partnerships here, hopefully way, way beyond 2012 to form real good business partnerships between the sports. That is priceless."

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