They will be joined by leading players in the new media, advertising, marketing and sports rights communities for an event which will draw on the experience and unique viewpoints from some of the leading thinkers in sports and media to identify and chart a course for sport across the changing media landscape.
The conference is based on the understanding that digital television, broadband internet and the growing potential of mobile are significantly altering media consumption patterns. These changes are creating massive commercial opportunities and challenging established broadcasters and advertisers to re-think their strategies. The Summit sets out to identify what this means for the role and value of sport as media content.
Among the issues to be addressed are:
• Can sport retain and build its value and relevance as content in a digital media world?
• How will developing technologies impact business models and advertising opportunities around sport?
• Who will hold the balance of power in sports media?
• What’s the role of public broadcasters in the future of sport?
• New media: a lifeline or concrete boots for ‘minority’ sports?
• Will new media mean new competition and further inflation in sports rights fees?
The conference aims to deliver clarity in a challenging and fast-changing environment, insight to assist commercial development and an understanding of new marketing and advertising opportunities for sports content.
For further information contact Elle Bracegirdle on + 44 (0) 207 954 3414
