Aviva’s current sponsorship activities have been developed to meet specific objectives in different markets. Aviva’s sponsorship portfolio includes the Aviva Ballkids at the The Australian Open Tennis, badminton in Asia with title sponsorship of the Aviva Singapore Open and the Aviva CofCo China Masters, and Title sponsorship of solo yachtswoman Dee Caffari’s 2008/09 Vendée Globe Aviva Ocean Racing campaign.
Fast Track’s task will be to provide a strategic review of the role that sponsorship can play globally for the Brand across its key territories and to develop a framework to evaluate future opportunities.
