As an official partner, BenQ has been granted global marketing and sponsorship rights for the product category that includes mobile phones and digital still cameras.
It joins Carlsberg, Coca-Cola, JVC, Hyundai-Kia, MasterCard and McDonald’s, adidas, Continental and Castrol as part of the global backers.
UEFA will now focus on the national supporter programme packages for Austria and Switzerland - the joint hosts of the event.
Currently UBS and Swisscom in Switzerland, Telekom Austria and Österreichische Post AG (the Austrian Post Office) in Austria are signed as national supporters and confirmation of the remaining two positions per country is expected shortly.
KY Lee, chairman of BenQ Corp, said: “The sponsorship supports BenQ’s commitment to Europe and on-going efforts to make BenQ a household name in the region.”
