SportBusiness.com

NASCAR NEVER TYRES OF GOODYEAR DEAL

NASCAR has extended its exclusive agreement with tyre giant Goodyear for a further five years – elongating one of the sporting world’s longest sporting deals.

The agreement, which runs up to 2012, covers NASCAR’s top three racing series and builds on the previous agreement between the two. Goodyear will continue to be dubbed the ‘exclusive tyre supplier’ for NASCAR.

Jon Rich, president of the company's US tyre business said: “This extension of the more than 50-year relationship of two American icons is one that we are extremely proud to announce.

“Nothing says racing like NASCAR, and Goodyear has been recognised as the longest- running sponsor of the sport. We plan to have our Eagle tyres in the winner's circle for another 50 years.”

Goodyear has had an uninterrupted commitment to NASCAR since becoming a race tyre supplier in the 1950s.

sportbusiness.com