Under the deal, Lenovo technology will be integrated into the operation of the Formula One team’s race car and the Lenovo logo will be displayed in prominent positions on all six cars.
Lenovo PC technology will be used throughout the AT&T Williams team, on functions ranging from ignition checks to race operations and inventory.
Lenovo PC technology will be used in every functional area of AT&T Williams’ business.
Lenovo PCs will support engineers in car research, test, development and manufacturing.
Deepak Advani, senior vice president and chief marketing officer of Lenovo said, “Formula One provides an exciting platform to build Lenovo awareness in key markets worldwide, and to showcase our products and their reliability. This is a sport where cutting-edge technology is essential. We are honoured to join AT&T Williams and are motivated to work with the team, its partners and the sport in building the Lenovo business and Formula One."
