Under the new deal, IEC will take care of worldwide media distribution and all host broadcasting functions at the venue in Båstad.
“The new deal reflects the rapid change in the media landscape. Hence we will focus on adopting the media output from the event into products aimed for IPTV, DTB-H, HDTV and all new forms of media,” says Jonas Persson, CEO of IEC in Sports. “The Catella Swedish Open will very much be a show case in event management and media development.”
IEC in Sports distributes around 50 tennis events per year from the ATP, WTA and senior tours plus a number of exhibition events. The Swedish Open was the first tennis event the Sweden-based-agency started to work with back in 1996.
Under this newly signed contract with Catella Swedish Open IEC will also become one of the sponsor partners of the event which has been elected the best International Series event on the tour by the players no less than four times in a row.
