SportBusiness.com

ATN LAUNCHES CANADIAN CRICKET CHANNEL

Asian Television Network International Limited (ATN) launched ATN-Cricket Plus, a new channel with a prime focus on cricket.

ATN has entered into a strategic programming alliance with US broadcaster DirecTV, which has already launched Cricket Plus all across the US.

ATN Cricket Plus in Canada will broadcast some live and a lot of delayed-as-live coverage.

And Dubai based Taj TV agreed a deal to produce DirecTV’s Cricket Plus Channel. Taj TV operates Ten Sports in India.