The Hamburg-based sports marketing agency will also support the wholly-owned NFL subsidiary with its regional team marketing, and handle the marketing of its hospitality areas. NFL Europa itself will continue to manage the actual implementation of the sponsorships.
Said Uwe Bergheim, managing director of NFL Europa: “We look forward to working with our new marketing partner and expect that this new collaboration will result in considerably improved marketing success.”
Added Thomas Röttgermann, managing director of Sportfive: “Its blend of athletic prowess, show elements and event character is making it more and more popular in the European market, and the community of American Football fans is growing steadily. For sponsors, more than 50,000 visitors per weekend translate to high-quality direct contacts in their target demographics. We are delighted to welcome NFL Europa as a high-quality addition to our pool of partners.”
