SportBusiness.com

ENS TOASTS WELSH SPONSOR ACCOUNT DEAL

Marketing and PR agency ENS has picked up the account for Welsh brewers SA Brain & Co – sponsors of the Wales’ international rugby team.

The brand, which also sponsors the FA of Wales and Glamorgan Cricket Club, opted for the London-based agency courtesy of its ‘creative approach’.

Richard Davies, sales and marketing director of SA Brain & Co Ltd said: “ENS’ pitch was excellent and their track record within sport – coupled with drinks industry experience – made them the ideal choice to help us deliver our objectives.

"We have invested heavily in our sports sponsorships and PR plays a vital role in ensuring that we leverage these fully. ENS understood this perfectly, coming up with exciting strategies and creative ideas to maximize these activities as well as to promote specific brands across the Brains’ stable.”

sportbusiness.com