The chief marketing officer of Spanish soccer giants Barcelona - Esteve Calzada - has been confirmed as a speaker on a sponsorship panel to form part of the 3rd Soccerex London Forum in May.
The event, which takes place at the new Wembley Stadium on May 9, will include the panel dubbed ‘From Sponsorship to Partnership: How the Landscape is Changing’ – looking at the innovative methods used by sponsors to build relationships with the rights holders.
Also speaking will be Johann Jervoe, vice-president marketing and communications at McDonalds, and Tom Knight, chairman of JJB.
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