The deal sees the brand become the official timekeeper of the 108-year-old nation-versus-nation competition.
Said ITF president Francesco Ricci Bitti: “Rolex’s confidence in the Davis Cup demonstrates once again that this competition is not only one of the strongest and most attractive properties in tennis but in all of sport.”
Rolex has a long tradition in tennis that stretches over 30 years and includes sponsorship of the Wimbledon Championships and the Monte Carlo Masters Series.
