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IMG ACQUIRES MOBILE TV MARKET LEADER NUNET

The IMG agency acquired Nunet AG, a leading provider of mobile media solutions for 2.5G and 3G mobile network operators.

Nunet is one of the world’s leading suppliers of Mobile TV solutions, and currently streams more than 200 channels for over 20 mobile network operators in Europe, Africa and the Americas.

Clients include Vodafone Germany, Vodafone Global, A1 Mobilkom in Austria, Swisscom in Switzerland and Vodacom in South Africa.

In addition, Nunet provides both technology and editorial support to leading content owners to help them develop a wide range of mobile content products. From WAP sites, real-time tickers, to VoD services, to dynamic, linear channels with integrated advertising, Nunet has a diverse set of technical and editorial resources to support its clients ranging from HBO, Turner, Fujifilm and Sony BMG.

Todd McCormack, IMG Media’s Senior Corporate Vice President, said, “I am delighted to announce the acquisition of Nunet, which represents an excellent strategic fit with IMG Media. Nunet’s capabilities perfectly complement those of IMG Media, leading to further synergies and the enhancement of the service we can offer our clients. Under the leadership of Ted Forstmann, Chairman and CEO, IMG is committed to investing in assets to help drive growth for our clients and we recognised that Nunet’s executive talent, tools and infrastructure will add significant resources to capture value in the mobile content value chain.”

Nunet will continue to operate its content aggregation, content enrichment and distribution services under its own brand, and be run as an independent business within the IMG Media Group.

Arnd Fröhlich, Nunet’s CEO, said, "Building on the seven year-old relationship that Nunet already had working together with IMG, the acquisition heralds an exciting new era for Nunet. Together this means that IMG and Nunet have become an even stronger team, capable of delivering our customers an even better service in the future.”