It says there has been a strong loss in viewer interest in Serie A as a result of the scandal and the subsequent relegation of top club Juventus. Mediaset cites a 15 per cent drop in pay TV rights value and, conversely, a 52 per cent increase in the value of pay TV rights for the second-tier Serie B, in which Juventus is playing. It also alleges there has been a 17.5 per cent drop in Serie A season ticket sales.
And Mediaset has taken legal action against Italy's football league, according to reports, over the depreciation in value of its Serie A highlights rights. Mediaset is thought to be paying in the region of €61.7 million a year for highlights rights.
