REAL MADRID SET FOR NEW SPONSORSHIP

Wed, 24/01/2007 - 09:22

Marketing | Spain | Football Soccer | Sponsorship

Spanish Primera Liga club Real Madrid says it is set to sign the biggest shirt sponsorship contract in world football.

Club president Ramon Calderon did not name the new sponsor but said an announcement will be made within a week. The new company will replace BenQ-Siemens, the German mobile phone manufacturer that filed for bankruptcy in September 2006.

Madrid's five-year deal with BenQ, which was due to continue until 2010, was worth €100 million.

Calderon said the new sponsorship deal's fee was "unimaginable" for any other club.

Italian club Juventus presently has the biggest shirt sponsorship deal in football, a five-year deal worth €110 million with oil company Tamoil.

Read all Latest News stories