SportBusiness.com

ORIS EXTENDS WILLIAMSF1 SPONSORSHIP

The Williams Formula One team renewed its sponsorship deal with Swiss watchmaker Oris for a fifth consecutive season.

Oris has been a Williams partner since 2003 when it became the team's official watch supplier. Oris then upgraded its sponsorship and a further extension in 2006 saw Oris' branding move from the cars' rear wing end plates to the front wing end plates and on to the drivers' overalls as well as on the pit stop crew's clothing.

Next season, under the new deal Oris’ name will be added on to the drivers' gloves in addition to the 2006 locations.