The deal was concluded with the Infront Sports & Media agency, the exclusive commercial partner of the Fédération International de Bobsleigh et de Tobogganing (FIBT), the governing body of both sports.
Under the deal, Bauhaus receives a comprehensive package of advertising rights. The sponsorship also includes branding on both sides of all athletes’ helmets and selected on-screen graphics within the international feed, designed to ensure strong exposure on television. The company also has exclusive title association with the event – “Bauhaus 2007 FIBT World Championships”.
