Accelerate was appointed following a comprehensive pitch process involving the world’s leading sponsorship agencies.
John Feehan, British Lions Ltd. Chief Executive commented on the appointment, “the Lions tour to South Africa will be the biggest sporting event in 2009 and we are delighted to be able to announce the appointment of Accelerate as our commercial partners. The Lions committee recognise that a critical part of ensuring success on the field is to develop a team off the field that has experience and empathy with the squads needs. Accelerate’s senior staff’s experience of working with the Lions in 2001 and 2005, coupled with their proven track record and deep understanding of the rugby environment in South Africa, stand them out as the outstanding candidate. I look forward to working with the Accelerate team to progress the 2009 commercial plans.”
