eBay is set to buy online ticket reseller StubHub Inc. for $310 million in a deal which will underscore the way that way that new media are fundamentally changing the secondary ticketing market.
The deal, which is expected to go through in the first quarter, will secure eBay’s place in the multi-billion dollar marketplace and strengthen its role as a leading transactional destination.
Reports say the transaction is subject to regulatory approval. Sellers on StubHub use the site to either offload tickets they don't want, or to sell them at a profit, with the company collecting a commission.
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