The Cars.com website agreed sponsorship deal for ESPN and ESPN2 Saturday Afternoon College Basketball from February 2007.
The presenting sponsorship launches Cars.com's 2007 media campaign, the company's largest to date. It already sponsors ESPN Saturday Afternoon College Football.
"We are excited to extend our advertising presence on ESPN through sponsorship of Saturday Afternoon College Basketball," said Carolyn Crafts, Cars.com vice president of marketing. "Our continued investment in marketing on top networks such as ESPN is driving more car shoppers to our site and to our dealer advertisers."
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