Financial services company Prudential agreed a $105.3 million deal for naming rights for the NHL’s New Jersey Devils.
Under the 20-year deal the future Newark home of the New Jersey Devils will be known as the Prudential Center. The new building is set to open in time for the 2007-08 season.
The Devils currently play at the Continental Airlines Arena in the Meadowlands Sports Complex. The team moved to New Jersey from Colorado prior to the 1982-83 season.
The current lease with the New Jersey Sports and Exposition Authority, which runs the Meadowlands, expires after the 2006-07 campaign.
 |
 |
 |
 |
 |
 |
SportBusiness International delivers essential information, analysis and insight into the fast-developing global sports sector every month.
Sign up to receive your FREE trial today - simply click here.
"I consider reading SportBusiness International a must, absolutely essential. I would say that if you work in the business of sport, for a city, a sponsor, or on events, you can learn a lot on how to improve the way you do things."
- Laszlo Szakadati, Director, European Swimming Federation
Click here to get your FREE trial to SportBusiness International today.
