Premium drinks company Diageo agreed a multi-brand, multi-region sponsorship for its Johnnie Walker and Red Stripe brands to sponsor the 2007 ICC Cricket World Cup.
Johnnie Walker will be the regional sponsor and official whisky for the Asia and Caribbean regions, while Red Stripe will be the regional sponsor and official beer in Jamaica, Antigua and Barbuda. Guinness, meanwhile, has been given official pouring rights at all matches.
The World Cup will be held from March 11 to April 18. Other sponsors of the tournament include Indian Oil, Cable & Wireless, Visa and Scotiabank.
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