Under the agreement, Verizon Wireless will have exclusive marketing and promotional rights as the "Official Wireless Service Provider" in the US and category-exclusive US marketing rights for marquee NHL events -- including the NHL All-Star Game, Stanley Cup Playoffs, NHL Awards Show and NHL Entry Draft.
Verizon Wireless will have significant media presence on both US network NBC and cable channel VERSUS, and will conduct on-line and in-store advertising and marketing promotions. The NHL will receive prime positioning on the Verizon Wireless Mobile Web 2.0(SM) main deck and Verizon Wireless will provide its customers with NHL game video highlights.
