Chocolate bar brand Snickers will be on the car driven by Ricky Rudd’s primary sponsor – in addition to its M&Ms brand sponsoring driver David Gilliland.
Said William Clements, director of sponsorships and sports marketing for Masterfoods USA: “With this second sponsorship, we can now showcase other Masterfoods brands, such as Snickers, in partnership with M&M's Chocolate Candies.
“The addition of Ricky Rudd, who provides over 30 years of experience, will bring added leadership for the entire organisation as well as assist in the continued development of David Gilliland. We strongly believe that this additional sponsorship and Ricky's experience strengthen our programme as a whole and positions both teams for great success in 2007.”
