The firm will become global media sponsor for the PGA European Tour and Asian Tour event which takes place at the Doha Golf Club from January 25-28.
CNN International is no stranger to the greens and fairways of the Middle East as an existing sponsor of the Dubai Desert Classic. It also has deals in place with the BMW Asian Open in Shanghai and the BMW International Open in Munich.
Commercialbank of Qatar CEO Andrew Stevens said: “The ultimate aim of our increased sponsorship agreement is to take the event to a whole new level. Having CNN International align itself with the tournament means our international exposure will increase accordingly and we will be able to broadcast Qatar’s message to an even greater audience than ever before.”
As part of the agreement, CNN International has produced a high-end 30-second commercial promoting the tournament that will be broadcast to 127 million households across Europe, Africa, the Middle East and South Asia.
