Organised by broadband video specialists Servecast, the second New Media Sportscasting Summit will take place at the venue in North London on March 1.
It follows on from the success of last year’s event in Dublin.
Speakers taking part include representatives from Sky Sports, Arsenal and Spanish giants Barcelona.
Discussions will revolve around the key issues involved when implementing a new media strategy, including the most effective promotion strategies, recruiting and retaining subscribers, the implications for rights negotiations and how to use video search engines to complement online TV services.
Darach Deehan, CEO of Servecast said: “Technology is forcing change in sport like never before. New Media Sportscasting is becoming increasingly important to the sports industry as part of the marketing mix ensuring brand development and introducing new channels for revenue growth.”
