Max Siegel was previously an executive for SonyBMG and will now oversee marketing, promotion, sales, sponsorship and distribution for all Dale Earnhardt Inc properties – including their motorsport teams.
Teresa Earnhardt, CEO of Dale Earnhardt Inc, said: “Max Siegel has the intuitive sense of what works and is innovative in an ever-changing business and social climate.
“We are excited about him joining our team and what his leadership means for the future of Dale Earnhardt Inc.”
Siegel most recently held dual positions as senior vice president of SonyBMG's Zomba Label Group and president of Zomba Gospel, the largest gospel music company in the world.
As part of SonyBMG's president's council that oversees the company's global management strategies, Siegel was also on the executive team that produced pop stars like Britney Spears, Usher, Justin Timberlake, and R. Kelly.
