SportBusiness.com

MP3 BRAND SIGNS MCLAREN SPONSORSHIP

Formula One team Vodafone McLaren Mercedes has signed a major sponsorship deal with MP3 and MP4 player brand Aigo.

Aigo is a brand name of Beijing Huaqi Information Digital Technology Ltd – a high-tech firm based in Zhongguancun – dubbed the ‘Silicon Valley of China’.

Said Jessie Chang, chief executive of Aigo Digital Music Net Co. Ltd: “We are looking forward to using the Vodafone McLaren Mercedes marketing platform to spearhead Aigo's global strategy to make its MP3 and MP4 players the number one choice of consumers world-wide”

Aigo will become a corporate partner to the team with its branding appearing prominently on the cars and the race suits of its two drivers.

sportbusiness.com