SportBusiness.com

PRINCE PUTS FIZZ IN PEPSI'S HALF-TIME SHOW

The NFL has confirmed pint-sized pop superstar Prince will be the star turn as part of the half-time entertainment laid on during February’s Super Bowl.

The diminutive Minneapolis maestro will perform in the Pepsi-sponsored show on CBS at Florida’s Dolphin Stadium on match-day – February 4.

This year marks the first time Pepsi, which has been an NFL sponsor the past five seasons, has sponsored the Super Bowl half-time show.

Don Mischer Productions and White Cherry Entertainment will produce the Pepsi Super Bowl XLI Halftime Show as part of their season-long entertainment agreement with the NFL.

sportbusiness.com