The deal includes the pay-rights in Latin American,
UEFA, for the first time in its history, had entered into direct negotiations with broadcasters for the distribution of the next European Championship TV rights in certain territories outside of Europe.
Other deals include appointing ESPN Star Sports for the Indian sub-continent, including sub-licensing to terrestrial networks; while Al Jazeera has secured the rights for the Middle East and North Africa.
PCCW won the rights in Hong Kong.
To complement the network of broadcasters, UEFA has appointed SportFive to represent the media rights for Euro 2008 in all the remaining markets outside Europe.
Philippe Le Floc’h, director of marketing and media rights at UEFA, said: “The feedback to the tender has been very positive, which confirms the strength of UEFA Euro 2008 as a truly global property.”
