SportBusiness.com

REAL MADRID TV KICKS OFF IN THE UK VIA SATELLITE

Real Madrid TV agreed a deal with content management and delivery company GlobeCast to deliver the football club’s English language infotainment channel to Sky’s digital platform using GlobeCast’s capacity on the Eurobird satellite.

The English language version of the channel aims to be an information and entertainment portal for Real Madrid fans throughout the UK and Ireland and features Real Madrid football matches, club news, player and coach interviews, as well as news and interviews from the club’s successful basketball team.

GlobeCast has tailored a unique solution for Real Madrid TV which includes satellite downlink of the channel from the Hotbird satellite to GlobeCast’s London Technical Operations Centre, where the signals are uplinked to the Sky Digital platform via the Eurobird satellite at 28.5ºE.

GlobeCast and its partners already deliver Real Madrid TV to Asia, the Middle East and other parts of Europe. Its addition to the Eurobird platform means that the broadcaster will join over 50 video and 11 radio channels on the platform, including major television broadcasters such as EuroNews, Abu Dhabi TV, Extreme Sports, CCTV 9, Audi TV and others.