The service will allow the company's broadband customers to watch existing digital terrestrial Freeview channels and will also offer "on-demand" content - including films, music, TV shows and football - which customers can download over a phone line and watch on their televisions.
The additional pay-TV content, such as football will be available via both subscription and on a one-off basis. In May, BT acquired rights to broadcast English Premier League matches in a joint-deal with BSkyB.






