SportBusiness.com

Rebel Sport has been naming rights sponsor of the competition since 2004. Its existing deal, due to expire at the end of the 2007 competition, will now extend until 2010.

Rebel Sport General Manager Steve Salmon said, “We are delighted by the impact this sponsorship has had on our brand. As New Zealand’s largest sports retailer, an association with the nation’s favourite sport at a professional level is core to our retail brand strategy.”