SportBusiness.com

EUROSPORT OPENS NEW SALES OFFICE IN HONG KONG

Eurosales, Eurosport's international advertising sales house, opened a new office in Hong Kong to enhance services and long-term strategies offered to Asian advertisers.

This office will now be responsible for clients based in Greater China, India, Japan, South Korea, South East Asia and Australia.

Guillaume Canard-Duchene, Regional Commercial Director, will head the advertising sales team with Nicolas Colinos, former Head of Eurosport interactive sales, and Binoche Chan who previously worked for Phoenix Satellite television international sales.

Eurosales has taken the decision to develop in the region for strategic reasons as part of the current Asian development for the Eurosport Group, which has recently been reflected by the creation of the eurosport.sohu.com website in Chinese Mandarin. This advertising sales team joins the already established Hong Kong based network & distribution team.